Tag: Grammar

Assure / Ensure / Insure by Shmoop

Assure/Ensure/Insure, a la Shmoop. “Assure”, “ensure”, “insure.” If you’re in a wind tunnel, they all sound basically the same. But, while these three grammatical bad boys all quasi-related… they are different. The word “assure” means “to reassure someone” or “to promise”. For example, “Sara assured her mom that she wouldn’t wreck the family car.” The