Dubai Fitness Challenge: Sheikh Hamdan challenges residents, tourists.

Dubai Fitness Challenge: Sheikh Hamdan challenges
residents, tourists. Sheikh Hamdan urges all residents and visitors
to join Dubai Fitness Challenge 2019. Dubai: Sheikh Hamdan Bin Mohammed Bin Rashid
Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, is challenging
all of Dubai�s residents and visitors, government entities, businesses and schools to take on
the 2019 Dubai Fitness Challenge (DFC) The 30-day third edition of the Dubai Fitness
Challenge will run from October 18 to November 16. It is deemed as the world�s first and only
citywide fitness movement that Shaikh Hamdan first launched in 2017. The Dubai Fitness Challenge (DFC) will offer
an exciting month-long calendar of diverse and �on-trend� fitness and wellness events,
classes and programmes accessible across Dubai. The object of the DFC is to ensure every individual
is encouraged and motivated to embrace a happier and more active lifestyle. Sheikh Hamdan said: �The Dubai Fitness Challenge
is our mission to unify the city in one truly inclusive fitness movement, with a common
goal of achieving and maintaining active lifestyles. �As we enter into the third year of DFC,
it is imperative that we recognise why this journey must start with each and every one
of us, if we are to truly have a positive influence on the health and wellbeing of our
families and the future generation. �In each of DFC�s previous editions since
its launch, I have been overwhelmed by the incredible participation and enthusiasm of
all my fellow residents. And I count on even more to join in this year
to help us achieve our goal of becoming �the most active city� in the world.� DFC 2019 promises to be more diverse, entertaining
and action-packed than ever before � and is literally bringing fitness to every doorstep
with its brand new �City is a Gym� activation across the communities of Dubai. �I encourage all our people � nationals,
residents and visitors alike � to get in 30 minutes of activity every day for 30 days. I am personally very excited to gear up for
the Challenge and urge the entire city, young and old, to get on the journey with me. Let�s make every step count,� added Shaikh
Hamadan, who himself activly participates in the DFC every year. �City is a Gym� has been designed to empower
everyone to achieve their daily 30 minutes of activity during DFC by making fitness an
accessible and convenient aspect of everyday life. This adds to DFC�s bustling roster of events,
which include two exciting Fitness Villages at Dubai Festival City Mall and Kite Beach,
10 community-based Fitness Hubs, over 40 different events including a world record-breaking HIIT
class with Joe Wicks, and more than 5,000 classes and activities across the city. The 30-day Challenge will also feature a host
of health and wellness activities to provide a well-rounded fitness experience, catering
to all ages and abilities. Moreover, with the introduction of the �Find
Your 30� virtual content hub on the DFC website, and the updated Dubai Fitness App,
it is now easier than ever to become part of the Challenge. All residents and visitors can pledge to join
the Challenge by registering on the Dubai Fitness App or the DFC website, and encourage
their friends, families and colleagues to get inspired and be �In It, Together�
this year. Bigger, better Dubai Fitness Challenge begins
on October 18. 30-day gala to cover 2 Fitness Villages, 10
Community Hubs, 40 events, 5,000 classes. Dubai Dubai Fitness Challenge (DFC) � the
world�s only citywide fitness movement launched in 2017 by His Highness Shaikh Hamdan bin
Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council,
will return for its third consecutive edition from October 18 to November 16. The 2019 DFC will transform the whole city
into a gym, so every individual regardless of age, ability or fitness level has the opportunity
to complete their 30 minutes of physical activity for the 30 days. DFC will feature two dedicated Fitness Villages,
10 Community Hubs, more than 40 events and over 5,000 classes and activities through
the month. The action-packed calendar will bring the
city to life featuring flagship programmes of fitness gurus and iconic brands. Notable amongst these is an attempt to set
a new Guinness World Record for the largest high-intensity interval training (HIIT) class
on October 26 with �The Body Coach�, best-selling author and Instagram fitness star Joe Wicks. Commenting on the challenge, Helal Saeed Al
Marri, director general of Dubai�s Department of Tourism and Commerce Marketing (Dubai Tourism),
said DFC has helped cement Dubai�s position as a global city that prioritises health and
fitness. �Fundamentally the fitness movement aims
to make Dubai the �Most Active City� as well in the world � and with each edition,
DFC has been taking us further along this journey.� One of the recognised prerequisites to inculcating
a behavioural change is the need for relatability and personalisation. DFC 2019 brings this idea to life with its
new launch �Find Your 30� virtual content hub � a one-stop destination to a wide range
of fitness content for all ages and abilities where anyone can craft their individualised
fitness programme. The hub will serve as free-to-access fitness
inspiration on the DFC website, and will link to details on DFC events and sessions to ensure
seamless technological integration for participants to navigate their personal fitness journeys
both during DFC and beyond. City is a gym Delivering on its promise to make fitness
readily available to all, the hub will feature �City is a Gym�, a virtual map of Dubai
spanning 30 different locations across the city where individuals and groups can work
out for free without any equipment. Upon arrival at each location, participants
can scan a QR code with their mobile device, and an easy-to-follow workout unique to that
place will appear for them to complete their 30 minutes of exercise. To truly make fitness part of daily life,
convenience and proximity are key and this year DFC spreads its physical footprint wider
to offer key residential areas easy access with 10 Community Hubs that will complement
the two larger-scale flagship 30 day Fitness Villages, located at Festival City Mall and
Kite Beach. The Fitness Villages have been designed to
inspire people from diverse interests and abilities to put in their daily 30 minutes
of fitness opening on the first day of DFC, 18 October. Multiple zones The Kite Beach Fitness Village, in association
with Etisalat and Meraas, will offer a variety of outdoor activities across multiple zones,
each created to provide a unique fitness experience set against the picturesque Arabian Sea. With extended opening hours for the 30 days
from 7am to 9pm from Sunday to Wednesday and 7am to 11pm from Thursday to Saturday, the
zones include beachside basketball, boxing and martial arts, yoga and meditation, and
a dedicated kids� play area, in addition to a water sports centre with equipment and
trainers for stand-up paddle-boarding, canoeing and kayaking amongst other aquatic fitness
activities including an aqua obstacle course. The Village will also include a specially
designed Tough Mudder �Get Tougher� training obstacle course with an array of fun, muddy
and dynamic obstacles to try out, as well as a Mini Mudder course for kids. The Festival City Mall Fitness Village, in
association with Fitbit and Al-Futtaim, is set to span both indoor and outdoor sections
of the mall, and will be open to visitors from 12pm to 10pm from Sunday to Wednesday
and 12pm to 12am from Thursday to Saturday throughout the DFC period. The Festival Square of the mall�s ground
floor will be transformed into a �fitness zone� with a mix of skill and fitness-based
activities and challenges geared towards people of all ages � including Robo-Keeper for
football enthusiasts and a Jump Station. The Dubai Festival City promenade will turn
into a large workout space with afternoon programming, including a brand-new �IMAGINE�
fitness-themed show playing twice every evening. Participants can also rent a bike upon free
registration and set off on the �ultimate mile� along the promenade with a series
of workout exercises on the way to Marsa Beach, where a range of beach sport activities can
be found. With the formation of ten Community Hubs this
year, DFC is making strides to spark the active spirit within different communities across
the city, and to enhance accessibility to a variety of workout locations including Hamdan
Sports Complex, Zabeel Ladies Club, The Pointe on Palm Jumeirah, The Sustainable City, JLT
Park and Bluewaters � with more to be announced soon. In a true reflection of a city �In It Together�,
fitness venues and professionals across Dubai are set to offer over 5,000 free exercise
classes during DFC 2019 to keep participants fully charged to achieve and smash their goals. Retailers across the city are also jumping
on board this year, including global brands such as Nike, Fitbit, Lululemon and Under
Armour, with hundreds of deals and offers ranging from sports equipment and apparel
to customisable healthy meal plans for participants on offer. The city�s burgeoning health and wellness
industry will also be actively involved this year with free check-ups, information sessions,
classes and much more throughout the 30 days. Dubai is a model The vast number of citywide events and activations
continues to grow as the Challenge�s start date approaches, fuelled by efforts of the
Dubai Sports Council. Saeed Hareb, General Secretary of Dubai Sports
Council, said: �In line with the vision of His Highness Shaikh Mohammad bin Rashid
Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, and under the leadership
of His Highness Shaikh Hamdan bin Mohammad bin Rashid Al Maktoum, Crown Prince of Dubai
and Chairman of The Executive Council of Dubai Government and Dubai Sports Council, the Dubai
Fitness Challenge has become a cornerstone of our city�s ever-growing dedication to
physical and mental well-being. �Dubai today is a model for cities around
the world for its emphasis on health and wellbeing, with more than 400 sports events taking place
across the year, and the DFC has certainly helped cement its reputation and its status
as a city of sports and sports challenges. �This pioneering initiative has made an
impact at not just the local or regional level, but has also received enthusiastic support
from around the globe. The first two editions of DFC have seen members
from every section of our community, of every ability – young and old, men and women and
people of determination – embrace the challenge and, consequently, a physically active lifestyle. �We at Dubai Sports Council are proud to
partner with DFC once again and, together, we hope to achieve the lofty goals of Dubai
as a city of sport, happiness and physical activity.� Take a pledge With less than 20 days to go, all residents
and visitors to Dubai � regardless of age, ability and fitness capacity � are invited
to pledge themselves to the Challenge and kick-start their personal commitment to fitness
and a healthy lifestyle. Participants can register via the Dubai Fitness
App or Dubai Fitness Challenge website, where they can access all the details on free citywide
classes, create social fitness groups, track their daily progress and share their achievements
on social media using the hashtag #Dubai30x30.


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